Consistency is key to nailing your Instagram strategy. And an Instagram scheduler is your best tool for making that happen.
With one billion monthly active users and 15 million business profiles, it’s not easy to rise above the noise. Instagram no longer shows posts in reverse-chronological order, but uses an algorithm that rewards posts that get lots of engagement.
Whatever your business goals—more followers, more leads, brand awareness—you’re aiming to become a welcome, if not outright beloved, part of your audience’s daily life. Ambitious, right?
Scheduling your posts has a ton of benefits, and it’s simple to set up. Once you’re done you can free up your time to work on the bigger picture: getting results with your Instagram marketing plan.
Bonus: Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 to 110,000 followers on Instagram with no budget and no expensive gear.
Benefits of scheduling Instagram posts
1. Use your time wisely
The optimal time to post to reach your audience isn’t always the most convenient time for you.
Scheduling ahead of time will save you spending your Saturday morning dredging up a half-baked post. Instead, you can block off a few fresh hours to craft your week’s narrative, create and schedule the posts, and turn your attention to the next task.
2. Cultivate a consistent look and feel
Crafting several posts at once makes for a unified aesthetic and voice.
Consistent colour palettes, hashtags, and captions are important: 60 percent of brands use the same filter on their Instagram posts, according to a Webdam report. Why? Because colour affects emotion, which affects behaviour.
What do you want people to feel when they see your brand? What tone are you hitting with your captions? Are you achieving an emotional ping with every post?
An Instagram scheduler allows for a bird’s eye view of your creative planning.
3. Upload visuals from your desktop or laptop
Yes, as social media managers we’re often glued to our smartphones, but there are advantages to creating posts on the big(ger) screen.
Avoid the extra step of emailing yourself that huge video file, or that photoshopped image fresh from the design team. Whether you’re managing one account or twenty, save yourself a file management headache.
4. Encourage engagement
A successful Instagram feed is like a compelling story that never ends.
Build flow and relevance for your followers by thinking medium- and long-range, without sacrificing daily quality. New research by Union Metrics confirms that engagement doesn’t dip with increased posting. In fact, posting more frequently may be the only way to ensure followers see your posts, given time zones and the mysteries of the algorithm.
Instagram is still the best place to gain followers and sell products – despite new companies like TikTok approaching.
Post more, but always follow the golden rule: all killer, no filler.
5. Gain followers
Brands that post seven times or more a week increase both engagement and follower counts, according to this study. They also noted that follower counts increase four times as fast when brands post once a day rather than once a week. Attracting new followers takes thought and work, and scheduling posts helps with the work so you can focus on the thought. Gaining Instagram Followers is the new wave!
Convinced? Let’s get started.
How to schedule instagram posts (for business profiles)
Instagram announced at the beginning of 2018 that single photos can now be scheduled to post directly to Instagram. Finally, no more dropping everything to click through on that reminder notification.
This is fabulous news for those of us used to setting 3 a.m. alarms to hit the morning commute in another time zone.
That said, this feature is for business profiles only, so if you haven’t already converted, now is the time.
Step 1: Convert your account to a business profile
Aside from direct publishing, business profiles on Instagram can access some useful advanced features.
For instance, Instagram Insights will show you when your followers are online, what city they’re in, and their age and gender. You’ll also get a contact button in your profile, the ability to promote posts, and the ability to add links to your Instagram Stories.
Converting your: Instagram profile to a business profile is pretty easy
Step 2: Add your Instagram business profile to your social media management platform
We’re biased, so we’re going to show you how to schedule Instagram posts using GramQuake. Adding your Instagram profile to our dashboard is simple:
If you’ve just converted to a business profile, you’ll need to re-authorize the connection:
Step 3: Craft your post
In the dashboard, tap New Post and select your Instagram profile from the dropdown menu.
Captions drive engagement, so pay close attention to the text box. Great copy can add context, flash your brand’s winning personality, and inspire your followers to take action (say, participate in a contest or follow a link).
The text box is also where you can add user handles and hashtags (technically you can use up to 30 hashtags, but research shows engagement only improves up to around 11).
Step 4: Schedule your post
In the dropdown menu at the bottom of the screen, select Publish on Schedule Date to queue up the post for later. According to our data, the best time to post on Instagram tends to be between 12 and 1 p.m. on weekdays, but our scheduler will automatically choose the optimal time for your followers.
You can also customize the time and date if you have something specific in mind.
Once you’ve finalized the details, tap the blue Schedule button.
Step 5: Wait for your post to be published to Instagram
That’s right, no more hovering over your phone at 2:59 a.m. waiting for that push notification!
Alas, if you’re publishing an album of photos or video, you’ll still need to manually complete the posting process when the time comes.
This is what is so great about GramQuake!